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Qingdao : 2 Weeks of Intense Interaction with Creative Professionals
When China-based creative professionals meet the students enrolled in the school’s Chinese subsidiary institution...
The first two class weeks at L’École de design Nantes Atlantique’s subsidiary institution in Qingdao - from February 16 to 27th - were highlighted by the presence of a number of China-based creative professionals who have been exploring this specific market for a few years now and were invited as teaching guests for one seminar-sessions.
Christine Wang - an Expert in Human Factors at IDEO Shanghai - gave a brilliant overview of the research methods and creative processes implemented by the famous American agency.
Suzette Tsang - Trends Analyst at NIKE Shanghai - revealed the students her most efficient tools for analyzing what Chinese teenagers want and long for.
Kyle Shiau - Product Designer for the Taiwan-based company ASUS - suggested a series of creative angles and orientations to face the ongoing worldwide crisis.
Jonathan Li - Product Designer within the interaction design agency ASENTIO, a graduate from the MIT - explained at length his vision of design agency management in China, addressing the issues of design process and human resources.
Carine Babot - a Graphic Designer who graduated from French institution ENSAD and settled in China eight years ago - taught students the basics about visual communication in China.
Upcoming lectures :
“Interactive Design in China” by Ravi Chhatpar, Strategy Director at FROG DESIGN Shanghai,
“Working in Collaboration with Large Chinese Companies” by Thibault Poyet, Product Designer at CBD China,
“Job Hunting in China and Abroad” by Duncan Cunningham - Greater China Director at AQUENT
Upcoming lectures :
• “Interactive Design in China” by Ravi Chhatpar, Strategy Director at FROG DESIGN Shanghai,
• “Working in Collaboration with Large Chinese Companies” by Thibault Poyet, Product Designer at CBD China,
• “Job Hunting in China and Abroad” by Duncan Cunningham - Greater China Director at AQUENT
Maud-Andréa Bidet
China Representative
For further information about design in China, please visit the China Design blog run by Maud-Andréa Bidet and the [blog of the students enrolled in the “Cross-cultural Design” Master’s Program -> http://crossculturaldesign.lecolededesign.
