L’École de design Nantes Atlantique

edna
09/02/2010

The candidates having joined the Cross-cultural Design graduate program in September 2008 will defend their thesis in Shanghai. As part of the graduate degree in Design (equivalent to a Master’s in Design), this topic-based program brings together not only French students, but those from around the globe attempting to come face-to-face with the various economic, social and cultural Chinese contexts. It is conducted entirely in English.

 

Haier Design Workshop
Creative session during the spring 2010 design workshop with Haier

A true crosscultural program in China

The students were given the opportunity to complement their theory-oriented instruction led by French designer, Frédéric Bonin, with internships in companies, agencies and design departments in Shanghai and beyond. The instruction programs were held in Qingdao (Shandong) at the heart of our China Campus. A move to Shanghai, China’s epicenter of contemporary creation, is planned for Fall 2010.

 

With regard to the program’s orientation, Frédéric Bonin, head instructor, expresses: “Studying and living outside of one’s “home” country pose a tremendous challenge when it comes to the awareness of the importance of human factors, their experimentation and ultimately, their integration into the design process.”

Sino French Institute Tongji
The Sino French Institute at Tongji

A Professional Jury in Shanghaï

As part of the degree requirements, each candidate will be evaluated by a jury comprised of professional designers, industry representatives and well-known figures having in common extensive know-how of the Chinese mindset and market. The defenses will take place at the Sino-French Institute of Engineering and Management located on the Tongji University campus.

Cumulus conference Tongji