L’École de design Nantes Atlantique

edna

Our Master’s program in design

Course outline

 
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4th Year / 2nd Semester

Projects

Long term project

 

Description: Students work on a company project for 3 months (5-designer groups)

Example of campanies: Hewlett Packard, Supor, Pointech and Hisense (2010), Hisense (2009)

Goal: Develop strong skills in team work, project management and get used to work with professionals

Number of hours: 80 hours

ECTS credits:

Number of jurys: 1 final jury

Teachers:

Frédéric Bonin - Design tutoring

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Anthropological project "My friend Chang"

 

Description: Students work for 2 months on a local anthropological project. They work in close relationship with Chinese students.

Example of subjects:

- Relation between interfaces and sound in China
- Luxury in China
- Cars customization in China
- Chinese women hygiene
- Street vendors in China
- Elderly people in China

Goal: Develop strong skills in user observation

Number of hours: 120 hours

ECTS credits:

Number of jurys: 3 phases

Teachers:

Christine Biancarelli - Research and Anthropology

Frédéric Bonin - Design tutoring

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Workshop


Description: Students work in crosscultural teams on a company project for 1 full week.

Goal: Develop strong skills in team work and project management

Example of workshops partners: Supor (2009), Haier (2009)

Number of hours: 40 hours

ECTS credits:

Number of jurys: 3

Teachers:

Frédéric Bonin - Design tutoring

Business studies

 

Marketing seminar

 

Description:

In our developed, serviced-based society, marketing has long become an key activity for corporations, ideas and individuals to succeed. Yet, for non business people, marketing often carries an aura of mystery and is sometimes perceived as a negative and destructive activity.

This 3 day course is designed for students with no marketing, no business background and who are not following business major. It will focus more on the marketer ‘mindset’ and methodology rather than detailed marketing tools.

Goals:

- Interact with marketing experts

- Understand marketing approach

- Learn common marketing concepts

- Learn marketing frameworks

- Be a marketing user

- Build a marketing plan

- Promote a marketing plan

- Be more comfortable in a marketing environment

Number of hours: 20 hours

ECTS credits:

Teachers:

Arnaud Debane - Marketing lecturer (EM Lyon)

Culture Studies

 

Chinese culture

 

Description: Presentation of the Chinese culture throught different themas

Goal: have basic knowledge of the Chinese culture

Number of hours: 40 hours

ECTS credits:

Teachers:

Patrick Huang - English teacher

Languages

 

Mandarin

 

Description: Mandarin class from beginners to advanced students

Goal: Being able to communicate in the everyday life

Number of hours: 90 heures

ECTS credits: 0

Teachers:

SONG Guannan - Mandarin teacher (middle)

WANG Xiaoqiang - Mandarin teacher (advanced)

SHU Hong - Madarin teacher (beginners)

 

English

 

Description: English class from beginners to advanced students

Goal: Being able to communicate in a professional way

Number of hours: 20 hours

ECTS credits:

Teachers:

Stephen Thorne - English teacher

5th Year / 1st Semester

Projects

 

Workshop

 

Description: Students work in crosscultural teams on a company project for 1 full week.

Goal: Develop strong skills in team work and project management

Example of workshops partners: Supor (2009), Haier (2009)

Number of hours: 40 hours

ECTS credits:

Number of jurys: 3

Teachers:

Frédéric Bonin - Design tutoring

Business Studies and Law

 

Intellectual property

 

 

Description: Intellectual property basics

Goal: Being able to protect one’s creations

Number of hours: 6 hours

ECTS credits:

Teachers:

Franck Desévédavy - Lawyer

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Sustainable design


Description: Sustainable design

Goal:

Number of hours: 6 hours

ECTS credits:

Teachers:

 

Languages

 

Mandarin

 

Description: Mandarin class from beginners to advanced students

Goal: Being able to communicate in the everyday life

Number of hours: 90 heures

ECTS credits: 0

Teachers:

SONG Guannan - Mandarin teacher (middle)

WANG Xiaoqiang - Mandarin teacher (advanced)

 

English

 

Description: English class from beginners to advanced students

Goal: Being able to communicate in a professional way

Number of hours: 20 hours

ECTS credits:

Teachers:

Stephen Thorne - English teacher

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